Former NFL Football Star Brett Favre Combats Distracted Driving in Louisiana with New PSA
BATON ROUGE, La.- NFL legend Brett Favre is warning about the dangers of distracted driving in a new PSA featured on the airwaves in Louisiana, launched in April for Distracted Driving Awareness Month. Favre teamed up with the Property Casualty Insurers Association of America (PCI) and Louisiana Farm Bureau Insurance Companies to encourage the public to put the phone down and focus on the road. Watch the PSA here
“As a quarterback in the NFL, if I didn’t stay focused, I ended up on my back or worse. Even the smallest distraction could make a good play or offensive drive come to an end,” Favre said in the PSA. “When you’re in a car, the smallest distraction could end much more than a drive, it could end someone’s life. Just like I refused to lose on the field, I refuse to lose someone I love to distracted driving, and you should too.”
Our roads are becoming increasingly dangerous, and distracted driving is thought to be one of the leading causes.. Preliminary data from the National Safety Council estimates that more than 40,000 people across the country died in motor vehicle crashes for a second consecutive year in 2017. According to Louisiana State University Highway Research Group, 34 percent of serious injury crashes were caused by distracted driving from 2012 to 2016.
“Putting down our phones and staying focused on the road can prevent accidents. We need to commit to doing that, and we need to urge our loved ones to do the same,” said Noryn Ward, vice president of corporate and legal counsel for Louisiana Farm Bureau Insurance Companies.
“It’s not just talking and texting that are diverting our attention anymore; increasingly, drivers are surfing the web, engaging on social media, and using apps. Amazingly, YouTube is one of the top 10 apps that people are using while driving, according to TrueMotion, a technology company that tracks driving habits. Pedestrians and bicyclists also are increasingly distracted by smartphones, putting everyone on the road in greater danger,” said Joe Woods vice president of state government relations.
PCI is composed of nearly 1,000 member companies, representing the broadest cross section of insurers of any national trade association. PCI members write $220 billion in annual premium, 37 percent of the nation's property casualty insurance. Member companies write 44 percent of the U.S. automobile insurance market, 30 percent of the homeowners market, 35 percent of the commercial property and liability market and 37 percent of the private workers compensation market.
PRESS RELEASE DOWNLOAD
Dan SchwartzbergSynaptic DigitalUnited StatesDan.Schwartzberg@synapticdigital.com212-414-5670