• 07-JUL-2017

Lady Gaga Stars in New PSA to Support Education and Inspire Positive Classroom Experiences Nationwide

Staples Announces $2 Million in Donations to DonorsChoose.org and Born This Way Foundation

Music icon Lady Gaga has teamed up with Staples for a new PSA to promote kindness in schools across the country and ensure that teachers and students have the resources they need for successful classroom learning.

The PSA benefits DonorsChoose.org – a charity that has helped donors fund more than 25,000 classroom projects for teachers -- and Born This Way Foundation, which was founded by Lady Gaga and her mother, Cynthia Germanotta, to support the wellness of young people and empower them to create a kinder and braver world.
The Education Market Association reports that an estimated 99.5% of public school teachers use their own money to equip their classrooms. Further, according to a report by Sesame Workshop, 86% of teachers (and 70% of parents) admit to worrying often that the world is an unkind place for children.

In support of this mission, Staples also announced that it is making $1 million donations to both DonorsChoose.org and Born This Way Foundation.
Win a $50,000 Scholarship and the chance to meet Lady Gaga

Staples is a proud sponsor of the 2017 Lady Gaga Joanne tour promoted by Live Nation. Beginning June 25, 2017, fans will have the opportunity to enter the Staples for Students Sweepstakes for a chance to win a $50,000 scholarship. The lucky grand prize winner will also win a trip to Las Vegas to meet Lady Gaga and see her in concert. Five additional winners will receive a trip to Las Vegas and tickets to Lady Gaga in concert on December 16, 2017.

PSA spots include:

  • 60, 30 and 15 second TV spots
  • 60, 30 and 15 second radio spots

Format: HD video and NSTC MPEG-2
Language: English
End Date: September 30, 2017
Sponsor: StaplesforStudents.org/DonorsChoose.org
Target Audience: All
Issue Area: Education

Carrie McElwee
Staples, Director, Public Relations. 
(508) 253-1405