Protecting Accessible Parking Spaces for Those with Disabilities
United Spinal Association and quad rugby Gold Medal Paralympian, Mark Zupan, the star of the critically-acclaimed documentary "Murderball," have teamed up to produce this public service announcement to put a face on the person who needs that accessible parking space nondisabled people are so tempted to use "just for a minute."
These television PSAs blend courtside shots of Zupan in his quad rugby wheelchair and footage of him behind the wheel of a custom Ford Mustang set against a backdrop of a powerful soundtrack. It also dramatically contrasts Zupan's intimidating presence with his efforts to move a thoughtless driver out of an accessible parking spot leaving the clear message that parking in an accessible spot, even for a minute, is "60 seconds too long."
Misuse of parking reserved for people with disabilities is a daily frustration for the disabled community and inconsiderate use of these spots restricts their ability to shop, make doctor appointments, and actively participate in daily life.
Take action with our handy "Just a Minute…" is 60 Seconds too long parking pad. Simply slip one of these informative reminders under the offender's windshield wiper and you've made your point! For more information, visit: www.unitedspinal.org and download the pad at http://www.unitedspinal.org/pdf/parkingpad.pdf
The TV PSA featuring Mark Zupan is available in both 30 and 60 second lengths.
The radio PSA is 30 seconds long and features a paralyzed veteran.
Kill date: None.
Laura PairManaging Director, Synaptic DigitalUnited StatesLaura.Pair@synapticdigital.com212 497 9043732 977 3675