• 16-JAN-2014

American Heart Association: Go Red For Women, "The LEGO Movie" Goes Red For Women

Heart disease is the No. 1 killer of women – killing more women than all forms of cancer combined. For more than a decade, millions of women have united to raise their voices about this silent killer. While remarkable progress has been made, nearly 1,100 women are still dying each day. But, with your help, many more lives can be saved.

This year the American Heart Association's Go Red For Women Movement teamed up with Warner Brothers and the Ad Council on a new public service announcement encouraging audiences to Go Red. Created pro bono by Warner Bros, the PSA features scenes and characters from the upcoming The LEGO Movie. Voiced by Emmy-nominated actress Elizabeth Banks, the film character Wyldstyle empowers women, asking them to "stand stronger, shout louder and demand change" to put an end to heart disease.

Many of your viewers are among the estimated 43 million women in the U.S. who are affected by cardiovascular disease. We invite you to join us in the fight against heart disease among women. Help us encourage your viewers to live a healthier lifestyle by airing this powerful PSA spot.

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