High LDL (bad) cholesterol is a silent risk; it has no symptoms, yet it plays a major role in heart attacks and strokes, two of the leading causes of death in the United States. More than 1 in 4 adults in the U.S. have elevated LDL cholesterol, often without knowing it.
Why this matters:
- High cholesterol can affect people at any age, though it’s most often diagnosed in people in their 40s and 50s.
- According to a survey from the American Heart Association with The Harris Poll, found that 65% of heart attack and stroke survivors underestimate the serious risk high cholesterol poses.
- Less than half (49%) of survivors prioritize managing their cholesterol despite the fact that controlling their LDL number is one of the most effective ways to prevent another heart event.
The Lower Your LDL Cholesterol Now™ PSA is designed to help change that. This message raises awareness about the connection between elevated LDL cholesterol and the risk of heart attack or stroke, encourages regular cholesterol checks and to work with their doctor on a plan to manage their number.
Your station can help save lives.
By airing this PSA, you’ll support the American Heart Association’s national effort to improve LDL cholesterol understanding, testing, and treatment epecially among heart attack and stroke survivors who are at higher risk of another event.
To learn more, visit heart.org/LDL
Length: :30 TV and :30 radio
Language: English
Sponsor: American Heart Association
Target Audience: General Markets, adults ages 40-75