• 10-JUN-2015

Public Service Announcement Starring Jon Bernthal Highlights the Truth about the Majority of "Pit Bull" Dog Owners

Animal Farm Foundation Is Challenging Stereotypes, Asking "Pit Bull" Dog Owners to Take Action Against Breed Specific Legislation by Simply Taking Their Picture

Dear PSA Director,

Despite stereotypes suggesting that "pit bull" dog owners are inherently reckless or irresponsible, the overwhelming majority love and care for their pets just like other dog owners do.

Animal Farm Foundation has created a public service announcement (PSA) starring actor and "pit bull" dog owner, Jon Bernthal, known for his roles in AMC's "The Walking Dead" and major box office hits like "The Wolf of Wall Street," to disarm negative stereotypes about "pit bull" dog owners.

It is Animal Farm Foundation's mission to secure equal treatment and opportunity for "pit bull" dogs. The not-for-profit corporation, Animal Farm Foundation has been rescuing and re-homing animals, as well as making grants to other humane organizations, since the mid-1980s.

In the PSA, Bernthal offers a real-life snapshot of the majority of "pit bull" dog owners, who are, in fact, everyday people with everyday dogs. Holding his "I am the MAJORITY" sign, Bernthal identifies himself as a father and a proud "pit bull" dog owner and asks "pit bull" dog owners to join The Majority Project just by taking their picture. The Majority Project is a photo collection created by Animal Farm Foundation to demonstrate that "pit bull" dog owners are no different than other dog owners. The photos show these dog owners holding signs identifying themselves as everyday people, valued members of society, "pit bull" dog owners and part of the majority.

"Pit bull" dog owners nationwide are encouraged to join The Majority Project by sharing a photo with their dog at TheMajorityProject.com.

For more information on Animal Farm Foundation, visit http://www.animalfarmfoundation.org. Thank you in advance for your consideration.

Caitlin Quinn
Director of Operations
Animal Farm Foundation